40 Richards Avenue
Norwalk, CT 06854
Phone: (203) 750.3200
Fax: (203) 750.3232
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How To Become Your Donor’s Charity of Choice
February 16, 2017 @ 9:00 am - 12:00 pm$45
This training is the fourth in a four-part series for nonprofits participating in Fairfield County’s Giving Day.
Good development work is about building relationships. Yet, recent studies show that the average nonprofit loses 57% of their donors annually. For new donors – the percentage is even higher – 77%. So after you have conducted a successful Giving Day campaign, what do you need to do to keep the donors you made, instead of losing them through a revolving door?
In this session, you will be able to:
- Identify the major factors contributing to donor attrition
- Describe the ideal relationship with donors and strategies for maintaining one
- Design short-term and long-term strategies that promote donor retention
- Select key measures for documenting progress in donor retention
Click here to register.