How To Become Your Donor’s Charity of Choice

This training is the fourth in a four-part series for nonprofits participating in Fairfield County’s Giving Day.

Good development work is about building relationships. Yet, recent studies show that the average nonprofit loses 57% of their donors annually. For new donors – the percentage is even higher – 77%. So after you have conducted a successful Giving Day campaign, what do you need to do to keep the donors you made, instead of losing them through a revolving door?

In this session, you will be able to:

• Identify the major factors contributing to donor attrition
• Describe the ideal relationship with donors and strategies for maintaining one
• Design short-term and long-term strategies that promote donor retention
• Select key measures for documenting progress in donor retention

Click here to register.