40 Richards Avenue
Norwalk, CT 06854
Phone: (203) 750.3200
Fax: (203) 750.3232
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HARNESS THE POWER OF PUBLIC RELATIONS & MASS MEDIA TO RAISE AWARENESS OF YOUR MISSION
March 13, 2019 @ 9:00 am - 12:00 pm$50
It’s critical to any organization’s success to raise public awareness and maintain community goodwill. Media channels can enable that success, but it’s important to manage them properly to best achieve your organization’s goals. Attend this training to discover which forms of media might be best suited for your message, learn how to create a newsworthy “hook,” and how to approach the media with a publicity request.
In this workshop you will learn:
- How to pitch a news story or feature to an Editor
- What is considered “newsworthy” to the media
- Which types of channels (ie. Radio, broadcast, print, social media) might be best for your organization.
Frances Trelease, MBA, Boomer Den