LinkedIn Marketing Techniques for Nonprofit Professionals

Over 690+ million people are LinkedIn all around the world; this session will train attendees to optimize the predominant social networking platform among business-minded nonprofit professionals. You will learn best practices to express “why you do what you do” when you re-work your personal profile page, how to locate and network with donors, prospective board members, potential givers, referrers and others to further reflect your persona and the organization’s brand. This seminar is designed for those seeking pragmatic techniques, recognizing that we are all at varying experience levels with LinkedIn. Marc W. Halpert, a nationally-ranked LinkedIn coach and trainer, wrote “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference, the only book aimed at the nonprofit/NGO/association sectors.

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